CEOs and other association pros say a published book can boost visibility, authority for both the writer and the organizationAfter writing a provocatively titled self-help book, Tom Morrison thought he might get the kind of fame that just doesn't come with leading the Metal Treating Institute. He envisioned seeing "How To Get People To Scream Your Name And Beg For More" at airport bookstores or on display at Barnes & Noble."It just didn't work out," he said. Yet, he wrote and published another book."I've given more out to generate speaking engagements than anything else," Morrison said of his 2018 book, "The Dash: How to Make Your Obituary Not Suck." But that satisfied… Read More